I bought one after I saw it at Target the other day, it’s red and black and works super-well. Scrubbing with body wash turns out to be a rather useful thing to do in the shower, I think it gets you nice and exfoliated and doesn’t burn off your skin like gold Dial bar soap.

Is this the new Axe branded scrubbie thing?

it’s axe yes. is there only the one?

I have started a very, very strange website.

Loofahs are all manly.

Especially the pink ones.

I just remember seeing an ad for the red and black Axe scrubbie (I refuse to call it a loofah) a week or two ago and thinking it interesting that it took them as long as it did to design one and market it to guys. Go figure.

Andy – hush – you know you’re going to pick one up next time you’re at Target.